Introducing Betfred

From humble beginnings with a solitary betting shop in Salford to a retail estate of over 1400, Betfred is not only a giant of retail but also a tech-led, digital top-table player with international pedigree.

Betfred is a well-known brand in the UK, with a significant online presence through offering online sports betting, casinos, and games.

We are one of the most active sports sponsors in the UK, sponsoring a wide range of sports and tournaments under the famous red and blue banner. Our unique, in-house TV channel, Betfred TV, is streamed live daily to our shops across the UK from our studios in Media City.

How did we get here?

Betfred can trace its roots back to 1967. Brothers Fred and Peter Done had fearlessly backed England to win the World Cup twelve months earlier in ’66 and, with the proceeds, set up their very first betting shop in Salford.

After a fruitful and colourful period of hard work and consolidation, fast forward to 1997, with Done Bookmakers absorbing the Robert Walker chain under their umbrella. The dawning of the modern era.

Our interests extend worldwide – underpinned by what’s now a shop estate of over 1400 and an ever-evolving digital presence enjoying a period of unprecedented growth.

We’re extremely passionate about what we do and strive to do it to the best of our ability.

Digital innovation alongside traditional betting shop trading is the cornerstone of the business then and now.



Betfred has over 1,300 retail units on high streets throughout the length and breadth of the United Kingdom. Our shops are integral to many communities, with dedicated, talented staff going the extra mile.

Retail was the foundation upon which modern-day Betfred was built. It remains a vital and treasured part of who we are.


Betfred strives to present the very best digital platform for its customers. has many sporting, gaming and topical betting opportunities, bringing in-play excitement and live streaming. Betfred has unrivalled customer care, including access to an extensive Safer Gambling toolkit.

Many talented people in important disciplines combine to make this happen, with our people at the heart of everything we do.