Betfred is a trusted brand on the high street with more than 50 years of heritage. While we’re proud of where we’ve come from, we’re always looking ahead, investing in new technologies, innovative products and talented people to shape the future of betting and gaming.
Known for our distinctive brand, we are one of the UK’s most recognisable bookmakers and one of the country’s most active sports sponsors, supporting a wide range of sports, competitions and major events under the famous red and blue banner.
Our headquarters are based in Warrington, with additional offices in central Manchester and our own purpose-built TV studio at MediaCity, Salford, where Betfred TV is produced seven days a week. We also have an office in Gibraltar, home to part of our online gaming operation, alongside a growing presence in South Africa with more than 50 betting halls and a majority shareholding in LottoStar, one of the country’s leading online betting brands.
At the heart of our digital innovation is Betfred Technology, our in-house technology division responsible for developing and enhancing the platforms that power our retail and online businesses.
With a team of experts driving continuous innovation, Betfred Technology delivers the software, infrastructure and digital solutions that enable us to provide seamless, secure and engaging betting and gaming experiences for millions of customers.
History
It all began in 1967 when our founders, Fred and Peter Done, took the winnings from a successful bet placed a year earlier on England to lift the World Cup in 1966 to finance the opening of a single betting shop in Salford, Manchester.
We have since grown into one of the largest independent bookmakers in the United Kingdom.
In the early days, the focus was on traditional in-person betting, offering odds on horse racing, greyhound racing, and other sports. As the technology evolved and online betting became more popular, we expanded our offerings to include online sports betting, casino games, and other forms of gambling, establishing itself as a major player in the UK gambling market.
Today, we operate 1,350 betting shops in the UK and a successful online betting platform, offering competitive odds, an extensive range of betting markets, and innovative products, making Betfred a popular choice among sports bettors in the UK and beyond.
Equality, Inclusion, and Diversity
Betfred is committed to promoting equal opportunities and being a welcoming and inclusive workplace for all colleagues, regardless of background, ethnicity, gender, sexual orientation, religion, or other personal characteristics.
Commitment to equality, inclusion, and diversity is essential to our values and culture, helping us to create a welcoming, friendly, supportive, and inclusive workplace for all colleagues.
Locations
Our headquarters are in Birchwood, Warrington, in the north-west of England, and we have 1,350 betting shops in the UK.
We also have several office locations across the country, including state-of-the-art offices in central Manchester, plus our TV studio in Media City, Salford, where Betfred TV is produced seven days a week.
In addition to the UK, our Gibraltar office is home to our gaming operation.
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Safer Gambling
We are committed to promoting safer gambling and ensuring our customers have a safe and enjoyable betting experience.
We have implemented multiple measures to support safer gambling, including customer age verification, tools to help customers set their deposit limits, provide reality checks to the extent of their betting habits, and the ability to self-exclude.
