Betfred is a trusted brand on the high street, we are proud of our heritage, but we’re always looking to the future, investing in new technologies and products to stay ahead of the curve.​

Known for our distinctive brand, we are one of the most active sports sponsors in the UK, sponsoring a wide range of sports and tournaments under the famous red and blue banner.​

Our headquarters are located in Warrington, with further offices in central Manchester, plus our own unique TV studio in Media City, Salford, where Betfred TV is produced seven days a week. In addition to the UK, our Gibraltar office is home to our online gaming operation.

In 2019, we entered the US sports betting market as Betfred Sportsbook and we are live in 10 states. In addition, we have also recently established a new presence in South Africa with over 50 betting halls for our customers, and we own a majority stake in Lottostar, South Africa’s largest online betting company.​

At the heart of Betfred’s technology platform is Sharp Gaming, our dedicated in-house technology division.

With a team of experts at the forefront of gaming innovation, Sharp Gaming provides the cutting-edge software and IT solutions that power our world-class betting and gaming experiences across both retail and online channels. To learn more about Sharp Gaming and their current vacancies, please visit their website at


It all began in 1967 when our founders, Fred and Peter Done, took the winnings from a successful bet placed a year earlier on England to lift the World Cup in 1966 to finance the opening of a single betting shop in Salford, Manchester.

We have since grown into one of the largest independent bookmakers in the United Kingdom.

In the early days, the focus was on traditional in-person betting, offering odds on horse racing, greyhound racing, and other sports. As the technology evolved and online betting became more popular, we expanded our offerings to include online sports betting, casino games, and other forms of gambling, establishing itself as a major player in the UK gambling market.

Today, we operate 1,350 betting shops in the UK and a successful online betting platform, offering competitive odds, an extensive range of betting markets, and innovative products, making Betfred a popular choice among sports bettors in the UK and beyond.

Equality, Inclusion, and Diversity

Betfred is committed to promoting equal opportunities and being a welcoming and inclusive workplace for all colleagues, regardless of background, ethnicity, gender, sexual orientation, religion, or other personal characteristics.

Commitment to equality, inclusion, and diversity is essential to our values and culture, helping us to create a welcoming, friendly, supportive, and inclusive workplace for all colleagues.

Why join Betfred?

Betfred is not only a giant of retail but also a tech-led, digital top-table player with international pedigree.

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Our headquarters are in Birchwood, Warrington, in the north-west of England, and we have 1,350 betting shops in the UK.

We also have several office locations across the country, including state-of-the-art offices in central Manchester, plus our TV studio in Media City, Salford, where Betfred TV is produced seven days a week.

In addition to the UK, our Gibraltar office is home to our gaming operation.

Use the location filter when searching for a role that suits your needs.

Safer Gambling

We are committed to promoting safer gambling and ensuring our customers have a safe and enjoyable betting experience.

We have implemented multiple measures to support safer gambling, including customer age verification, tools to help customers set their deposit limits, provide reality checks to the extent of their betting habits, and the ability to self-exclude.

Join our team!

Click the link to find the perfect job for you and become part of the Betfred family.

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