Associate Conversion Rate & Experience Optimisation (CRXO) Engineering Apprentice

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

Kick‑start your tech career with a hands‑on apprenticeship in Betfred’s CRXO team. You’ll help shape smarter, smoother digital experiences while learning front‑end development, website experimentation, and the data‑driven skills that power real customer impact.

After this apprenticeship, there is potential for progression to CRXO Engineer roles, with opportunity to specialise in:

• front‑end engineering
• experimentation & CRO
• web analytics & data
• cloud/web infrastructure

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

• Develop and maintain front‑end web components using HTML, CSS and JavaScript.
• Support the setup and maintenance of A/B and multivariate (MVT) tests.
• Assist with debugging, testing, and documenting changes.
• Help analyse customer behaviour and experiment results to identify insights.
• Work collaboratively with engineers, analysts, and product teams.
• Follow structured software development practices, including code reviews and version control (Git).

QA delivers the Level 4 Software Developer Apprenticeship through a blended learning model combining live online workshops, self‑paced digital study, and real workplace application. Apprentices receive support from a dedicated Digital Learning Consultant, follow QA’s Discover–Practise–Apply training approach, and gain hands‑on experience with industry tools and technologies. The programme includes AI skills training with Microsoft Copilot, ensures at least 20% off‑the‑job learning, and prepares learners for end‑point assessment and full qualification.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you’ll need to succeed

Essential qualifications

• GCSE English and Maths (Grade Grades 4-9) essential

Skills

• Communication skills
• IT skills
• Attention to detail
• Problem solving skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative

Other requirements

Bring a basic grounding in programming, gained through school, college, or self‑learning, with a real interest in developing your skills further. Experience with HTML, CSS or JavaScript and an awareness of how web applications and experimentation work are a bonus.

You’ll need to be motivated to complete a Level 4 Software Developer Apprenticeship and comfortable working in a hybrid setup across Warrington and Manchester as you grow into the role.

The primary place of work will be our Head Office in Birchwood, with occasional requirements to work from our Manchester Office.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.