Brand Traffic Manager

About Us

Betfred is one of the UK's leading bookmakers, known for delivering exciting experiences to customers across online and in-store platforms. With a vibrant brand and creative team, we aim to create compelling and effective campaigns and creative assets that captivate and engage.

We’re looking for an experienced and proactive Brand Traffic Manager to join our team. In this pivotal role, you’ll help ensure smooth workflows, consistent quality, and top-notch delivery across all creative projects, while also supporting broader brand and marketing efforts.

About the Role

As our Traffic Manager, you will oversee project flow across Betfred’s campaign teams and design studio, working closely with campaign managers, designers, copywriters, and the wider marketing team. Your role will involve planning, scheduling, and allocating resources to ensure projects are completed on time, within budget, and to the highest creative standard.

In addition to traffic management, you’ll play a key role in maintaining quality control across all creative outputs and supporting broader marketing activities, including campaign planning, briefing, and coordination.

Exceptional organisational skills, a strong understanding of the campaign and creative process, and an ability to build relationships across departments are essential.

Traffic Management

• Act as the central point of contact for project scheduling, overseeing workflow, prioritising projects, and ensuring deadlines are met.
• Manage resource allocation for various projects, balancing team workloads and identifying potential bottlenecks in advance.
• Maintain a comprehensive view of all ongoing and upcoming projects, ensuring effective communication between teams.

Project Coordination

• Collaborate with campaign leads and design managers to define project requirements, timelines, and deliverables.
• Implement and maintain project management tools to track tasks, feedback, and approvals, ensuring efficiency throughout the process.
• Facilitate seamless handoffs and communication between team members and departments, maintaining a high standard of work output across all projects.

Client and Stakeholder Management

• Serve as the main point of contact for internal stakeholders, providing regular updates on project progress, timelines, and any changes.
• Build strong relationships with marketing and product teams to understand campaign objectives and optimise workflows.
• Proactively address stakeholder concerns, ensuring expectations are consistently met and exceeded.

Quality Control:

• Act as the final checkpoint for creative outputs, reviewing assets to ensure they meet brand standards and campaign requirements before delivery to relevant teams.

Process Improvement

• Continuously assess and refine the studio’s project management processes to improve efficiency and quality of work.
• Identify and address gaps in workflows, implementing best practices to streamline processes.
• Provide feedback on project briefs to ensure clarity and improve the kickoff process.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

You are a highly organised and detail-oriented Traffic Manager with a passion for managing creative projects and campaigns. You thrive in fast-paced environments, have a sharp eye for detail, and bring a collaborative approach to managing diverse teams and stakeholders.

• Experience: 3+ years in a traffic management, project management, or studio management role within a creative or marketing environment. Solid understanding of creative and production processes for digital, print, and multimedia projects.
• People Skills: Exceptional interpersonal skills with a talent for building relationships, managing personalities, and facilitating clear communication across teams.
• Organisation: A master of prioritisation, time management, and multi-tasking, capable of juggling multiple projects with competing priorities.
• Communication: Excellent verbal and written communication skills, able to clearly articulate creative processes and project requirements.
• Quality Control: A meticulous eye for detail to ensure assets meet brand and creative standards before delivery.
• Creative Process Knowledge: In-depth understanding of the end-to-end creative process, from initial briefing to the production of final assets.
• Campaign & Brand Support: Experience supporting broader marketing efforts, including campaign planning, briefing, and strategy alignment.
• Technical Proficiency: Skilled in project management tools such as Trello, Asana, or Monday.com. Strong command of the MS Office Suite, and familiarity with Adobe Creative Cloud is a plus.

Desirable Skills

• Familiarity with the betting or gaming industry.
• Experience managing creative outputs across various formats, including social media, digital, print, and multimedia.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of. We offer full or part time opportunities so you can find a role that suits you.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now…