Head of Campaign and Media

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We’re looking for a proactive and strategic Campaign & Media Lead to drive the planning, development, and delivery of high-performing, insight-led marketing campaigns—while leading the media strategy that ensures our brand shows up powerfully across all channels.

This dual-focus role sits at the heart of our brand and commercial efforts. You’ll lead a team of campaign managers, oversee end-to-end campaign execution, and manage our media agency relationship to deliver standout work that engages audiences and supports commercial growth. With a new brand launching and a packed campaign calendar ahead, this role is critical to ensuring creative excellence and performance go hand in hand.

Campaign Leadership

• Lead and evolve our campaign planning, briefing, and execution process, ensuring integrated, insight-led campaigns across all key trading and brand moments.
• Own the campaign calendar, ensuring it’s tightly aligned with commercial priorities, product launches, and market opportunities.
• Oversee the development and rollout of campaign assets across all customer touchpoints, ensuring consistency, clarity, and impact.
• Work closely with internal creative, content, media, digital, and commercial teams to ensure cohesive delivery and message alignment.
• Manage and develop a team of four campaign managers, fostering a collaborative and performance-led culture.

Media Strategy & Execution

• Develop and lead the end-to-end paid media strategy—covering ATL and digital channels including TV, radio, social, programmatic, display, and press.
• Balance always-on activity with campaign bursts to drive visibility, awareness, and action across all stages of the funnel.
• Act as the day-to-day lead for our media agency, ensuring strategic alignment, strong delivery, and KPI ownership.
• Drive ongoing media optimisation through regular planning and performance meetings with agency partners.
• Create and manage media strategies that include investment splits, audience targeting, phasing, and risk mitigation.
• Regularly analyse and report on campaign and media performance, providing insight-led recommendations to senior stakeholders.
• Explore and evaluate new media platforms, formats, and partnerships that push the brand forward.
• Track and report on campaign and media performance, providing actionable insights and senior-level recommendations.

Campaign Planning & Strategic Collaboration

• Serve as the primary media point of contact for campaign leads and wider marketing teams, ensuring strategic support across all campaign phases.
• Ensure campaign briefs are insight-led, strategically aligned and supported by clear media plans.
• Collaborate with agencies and other partners to identify influencer and sponsorship opportunities aligned to brand goals.
• Team & Agency Management
• Lead and mentor a small campaign team, creating a high-performance, collaborative culture.
• Ensure all campaigns are delivered on time, on brand, and on budget.
• Coordinate internal and agency teams to maintain cohesive, joined-up execution across creative and media.
• Foster learning and growth within the team by encouraging innovation, development and knowledge sharing.

Team & Agency Management

• Lead and mentor a high-performing campaign team, creating a culture of creativity, accountability, and shared success.
• Ensure seamless collaboration between internal and external teams, including creative, performance, and media partners.
• Support team development and embed learning into campaign cycles to continuously raise the bar on execution.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you’ll need to succeed:

You’re a confident, strategic marketer with a strong background in both media and campaign planning. You thrive in fast-paced environments, balancing creative thinking with commercial focus, and are passionate about delivering campaigns that resonate with audiences and drive results. You’re an excellent collaborator, a natural leader, and a proactive problem-solver who’s comfortable working across teams and managing agency partners.

• Strong expertise in paid media planning and buying (TV, radio, digital, social, programmatic).
• Confident in managing creative development processes and aligning creative to media strategy.
• Experience building and managing campaign calendars and ensuring strategic alignment across functions.
• Excellent stakeholder management skills with the ability to build relationships and influence at all levels.
• Strong analytical skills—comfortable using data to inform decisions, optimise campaigns and report performance.
• Experience managing agencies and internal teams to deliver high-quality, high-impact work.
• A natural collaborator who thrives in a cross-functional environment and can navigate ambiguity with confidence.
• Able to juggle multiple priorities, manage deadlines and maintain attention to detail under pressure.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.