Campaign Manager

About Us

At Betfred, we’re leaders in the betting and gaming industry, driven by our passion for sports, commitment to responsible gaming, and dedication to the communities we serve. With over 50 years of history, from one shop in Salford to a widely recognized brand, we’re focused on creating an exciting, safe, and rewarding experience for millions of players worldwide.

Our Brand Team is at the core of our mission, creating innovative, dynamic campaigns that engage our customers and reflect our values. Join a legacy brand with big ambitions and be part of a team where creativity meets strategy. If you’re ready to make an impact with a brand that has endless potential, this is the role for you!

About the Role

As our Campaign Manager, you’ll play a key role in driving our brand forward by creating, managing, and executing high-impact 360 campaigns that bring our brand to life. You’ll collaborate with cross-functional teams to support our marketing, product, and business objectives, ensuring our campaigns are not only aligned with our brand’s vision but also resonate with audiences. This is an exciting opportunity for a highly organised, creative thinker who thrives in a fast-paced environment and is passionate about producing campaigns that leave a lasting impression.

• Campaign Strategy & Execution: Design, develop, and execute integrated campaigns across all channels and touchpoints, from digital to in-shop, social media to PR.
• Media Planning: Develop and implement media strategies that maximize campaign reach and engagement, working closely with media partners and analysing the effectiveness of each campaign.
• Agency Management: Manage relationships with creative and media agencies, ensuring all partners are aligned with our brand vision and deliver high-quality outputs on time and within budget.
• Cross-Functional Collaboration: Work closely with teams across marketing, trading, product and more to ensure campaign alignment with business objectives.
• Creative Development: Bring your creative flair to the ideation process, working with internal and external creatives to develop compelling visuals, messaging, and brand assets.
• Production Management: Oversee the production process from start to finish, including briefing creative agencies, managing timelines, and ensuring deliverables meet our high standards.
• Toolkit Creation: Develop toolkits and guidelines that ensure consistent brand messaging and assets across markets and channels, providing teams with everything they need for cohesive campaign execution.
• Performance Tracking: Measure and analyse campaign success, optimizing where needed and using insights to improve future initiatives.
• Stakeholder Management: Build and maintain strong relationships across the business, keeping key stakeholders informed and engaged throughout each campaign.



We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

• Experience: At least 2 years in campaign management, ideally producing 360 campaigns that cover digital, print, social, and experiential touchpoints.
• Organizational Skills: Exceptional project management skills with a talent for juggling multiple campaigns and deadlines without missing a beat.
• Creative Thinking: A flair for innovation and the ability to bring fresh, bold ideas to every project.
• People Skills: Strong interpersonal abilities to collaborate effectively with a wide range of stakeholders.
• Production Insight: An understanding of the creative and production processes, from briefing to final delivery, and an eye for quality.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of. We offer full or part time opportunities so you can find a role that suits you.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now…