We have partnered with Lifetime to provide you with a great opportunity to earn whilst you learn!

We are seeking candidates who are passionate about delivering exceptional customer service to our online customers. If you are a keen learner, who is reliable and enjoys all methods of communication, this rewarding apprenticeship would be ideal for you.

The training and development of our people is critical to the future success of our business. Your level 2 apprenticeship course will be fully funded, and we offer a competitive salary along with a host of benefits. The Customer Service Apprenticeship will equip you with the skills needed to excel in our customer service department and is a great way to start your career in the betting and gaming industry. If you have a passion for customer service, sports or gaming, then we would really welcome your application!

All apprentices will need to develop knowledge, skills and behaviours set by our partner Lifetime. Your development plan and objectives should focus on the development of these workplace skills and behaviours in line with the apprenticeship standard. Betfred will support you by allocating at least 6 hours per week to your off-the-job training.

You must be 18 or above to apply for this position.


  • Assisting inbound contacts regarding online account queries.
  • Providing customers with a professional and friendly service via live chat, telephone and email.
  • Ensuring data is accurately recorded, including any adjustments, closures, and other processes.
  • Resolving all customer account queries efficiently and in a timely manner.
  • Liaising internally with other departments to resolve customer queries.
  • Ensure that any escalations are raised promptly and correctly to maintain customer satisfaction.
  • Remain up to date with current promotional campaigns, rules, and procedures.

The above tasks must be carried out while complying with the key objectives of the Gambling Commission and with your full understanding of Safer Gambling tools and protocols.

Skills & Experience

Desired skills and personal qualities:

  • Communication skills
  • IT skills
  • Attention to detail
  • Customer care skills
  • Problem solving skills
  • Team working
  • Enthusiastic
  • Time management

Essential Qualifications:

•           GCSE or equivalent Maths & English (Grade A-C, Level 4 or equivalent) 


This position will give you the opportunity to obtain a Level 2 apprenticeship in Customer Service and will be fully funded via the apprenticeship levy.  

You will also:

Be Rewarded:

  • Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
  • Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
  • Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
  • Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you!
  • Peace of Mind: Benefit from a death in service benefit, though we hope you'll never need it.
  • Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.

Get Recognised:

  • Celebrate Longevity: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers.
  • Peer and Manager Acknowledgment: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers.
  • Life's Milestones: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day.

Feel Valued:

  • Always Accessible Healthcare: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule.
  • Prioritise Mental Wellbeing: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources.
  • Financial Wellbeing: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills.
  • Savings Made Easy: Set up salary-based savings and earn a 5% boost through our savings scheme.
  • Personalised Financial Guidance: Access one-on-one support from an independent Financial Coach.
  • Comprehensive Assistance: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more.
  • Holistic Wellbeing Tools: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App.
  • Eye Care Benefits: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.
Apply Now
Save PDF