Junior PPC Account Manager

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

As a Junior PPC Account Manager, you will be responsible helping to manage the PPC, Media and Paid Social for Betfred. We’re looking for individuals who want to build a career in Paid Ads Marketing, while improving their broader digital marketing skills. In return, we’ll provide an exciting, fun and friendly office environment with fantastic people to work with. 

• Manage PPC accounts across Google & Bing
• Setting up and managing Media & app campaigns across our partner networks;
• Support in planning, implementing and optimising PPC & Media campaigns effectively and autonomously (after training);
• Paid Social Media campaigns across sporting events on channels such as Facebook, Instagram, Twitter and Snapchat
• Create engaging ad copy, target relevant audiences and keyword analysis;
• Report on your campaigns’ effectiveness.
• Continuously research and test new ideas, and use these to optimise your campaigns;
• Keep abreast of changes in the industry and how they will impact the business.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you’ll need to succeed:

• Proficient with Windows and Microsoft Office - particularly Excel & PowerPoint;
• Interested in sport – a gambling background is preferable
• Comfortable with analysing data and making recommendations based on your findings;
• Able to communicate and present clearly, concisely and professionally, both verbally and in writing;
• Very organised and able to prioritise your own work;
• Comfortable working independently and able to find answers to your own questions through research.
• Have a degree level qualification or equivalent CIM diploma;
• Be genuinely interested in digital marketing and PPC;

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.