As the Retail CRM Marketing Executive you will support the Retail Marketing Manager in the development, implementation, and review of all Retail Marketing material with a specific focus on CRM. You’ll be responsible for the day-to-day management of the CRM channels, optimising customer journeys and supporting the overall marketing strategy. This role requires a proactive individual able to work with wider marketing teams to support the business targets.
Work with the Marketing and product teams to produce and execute a communication schedule that aligns to the business needs.
Plan, design, and execute customer communications via all channels, including SMS and email.
Optimise customer communications, identifying key areas for growth.
Support the implementation and optimisation of automated workflows and communications.
Understand KPI performance, trends and opportunities to improve future communications.
Plan and deliver CRM strategies to encourage customer acquisition and retention.
Ensure all promotions, terms and conditions and campaigns are compliant and in line with the Gambling Commission, GDPR and ASA guidelines.
Liaise with brand teams and Betfred.com marketing and CRM teams to ensure consistency is maintained.
Investigate new and innovative ways of communicating with Betfred’s customers.
Perform competitor analysis and when relevant utilise to drive growth.
Work closely with the wider team supporting the day-to-day marketing requirements including the implementation of campaigns, and the measurement of effectiveness.
Skills & Experience
Strong Excel and data management skills.
Strong written communication skills and attention to detail.
Knowledge and interest in the sporting calendar and gambling industry.
Experience of marketing communication systems.
Understanding of customer segmentation.
Self-motivated and able to manage own workload.
Proactive, resourceful, flexible and creative.
Flexible Scheduling: Enjoy the freedom of choosing part-time or full-time opportunities with schedules that suit your lifestyle.
Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you!
Peace of Mind: Benefit from a death in service benefit, though we hope you'll never need it.
Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.
Celebrate Longevity: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers.
Peer and Manager Acknowledgment: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers.
Life's Milestones: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day.
Always Accessible Healthcare: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule.
Prioritise Mental Wellbeing: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources.
Financial Wellbeing: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills.
Savings Made Easy: Set up salary-based savings and earn a 5% boost through our savings scheme.
Personalised Financial Guidance: Access one-on-one support from an independent Financial Coach.
Comprehensive Assistance: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more.
Holistic Wellbeing Tools: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App.
Eye Care Benefits: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.