Retail Customer Service

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We owe our success to our unique story and dedicated colleagues, and the next chapter involves you...

Here is where you come in…

Working in our retail teams, you’ll enhance Betfred customers’ experiences every single day. From our gaming machines to our sports offering, you will need to be on the ball when it comes to our products and services. In doing so, you will help create a welcoming environment where our customers’ experiences are always enjoyable and responsible.

No two days are the same, but your main responsibilities will include:

• Processing customers’ bets in a timely and attentive manner.
• Attending to all customer queries quickly and knowledgeably.
• Engaging customers with expert knowledge of our products and promotions
• Supporting key promotional events throughout the sporting calendar.
• Maintaining a well-presented environment which customers love to be a part of.
• Being a team player – collaboration is key to improving the customer experience.
• Handling cash transactions with the upmost care and accuracy.
• Following our Think 25 policy and adhering to our age verification processes.

We are here to help you realise your individual goals. To kick off your Betfred journey, we will provide you with a structured training programme, all aimed at helping you settle into your new role as quickly as possible. By the end of the programme, you will be ready to open and close the Betfred shop and be all set for life in your role as Assistant Sales Manager.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you’ll need to succeed



• Be 18+ and have the right to work in the UK.
• Must be able to work evenings, weekends, and public holidays.
• Outstanding customer service skills and the ability to engage all customers.
• A passion for sports, betting and gaming is beneficial but not essential.
• An eagerness to learn, develop and flourish within the Betfred family.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of. We offer full or part time opportunities so you can find a role that suits you.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now…