Senior Marketing Executive – Games & Vegas

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We are seeking a highly skilled and creative individual to join our team as a Senior Marketing Executive to support our Games & Vegas products.

This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.

• If you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.

·      Content Planning:

• Proactively plan & deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences.
• Map content distribution across various CRM channels to maximise engagement and reach.
• Stay updated on industry trends and competitor activities to identify opportunities for improvement.

·      Content & Promotional Implementation:

• Continually develop innovative and effective content and promotional concepts aligned with business objectives to optimise promotional engagement, conversion & performance.
• Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns.
• Create design briefs for graphic designers to ensure marketing content is visually appealing.
• Write compelling copy that captures attention and conveys the marketing message effectively.
• Ensure the execution and delivery of CRM & promotional content is always on time and to a high standard.
• Write promotional terms and conditions in line with the department guidelines and ensure appropriate sign offs are obtained. 
• Ensure promotional activity is always executed and fulfilled accurately and in line with agreed budgets.

·      Marketing Execution & Communications:

• Utilising BI data models, identify the most effective channels for content distribution based on target audience characteristics.
• Optimise the channel mix to maximise content visibility, engagement, and conversions.
• Analyse channel performance metrics and make data-driven decisions for optimisation.
• Develop and implement testing strategies to optimize content messaging and delivery channels.
• Continuously refine content and communication strategies based on test results and feedback.
• Ensure all campaign and communication sign off processes are followed.

·      Customer First Execution

• Maintain a consistent tone of voice across all communications and ensure brand and tone of voice guidelines are followed.
• Personalise channels and messaging based in target audience segments and their preferences

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you’ll need to succeed:

• 2+ years experience in a CRM or Marketing role.
• Educated to degree level or equivalent, ideally in a Business or Marketing related subject.
• Excellent written and verbal communication skills.
• Proficiency in copywriting and creating engaging content.
• Knowledge of CRM channels and platforms.
• Ability to analyse campaign data and make data-driven decisions.
• Creative mindset with a keen eye for design and aesthetics.
• Strong organisational and project management skills.
• Ability to work collaboratively in a fast-paced team environment.
• Experience delivering Promotions and/or CRM Campaigns supporting Games / Vegas products.

Person Specification:

• Passionate about the Betting and Gaming Industry and our Customers.
• Proactive & Innovative – Whether creating new promotional or campaign ideas or working through an operational challenge, we’re always looking for new ideas, methods and processes to improve Betfred for our customers and colleagues.
• Smart & Presentable – Although we have a relaxed dress code and appearance policy, we are a global brand with many colleagues and visitors at our head offices. You must ensure that you dress and present yourself appropriately.
• Punctual & Organised – This isn’t just a quality; it’s a lifestyle. We look for both qualities as it shows us you will not only arrive on time but also plan and complete projects/tasks on time.
• Detail Orientated – Mistakes are part of human nature and can often be great for learning and development. You should recognise mistakes happen and put measures in place to ensure they are rectified before there is any impact on customers or colleagues.
• Professional – We always promote a relaxed and enjoyable work environment, we expect you to respect your colleagues and our values by behaving with the appropriate level of professionalism when it comes to all forms of communication, teamwork, leadership and change management.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.