Overview
To assist the Sports Promotions team and wider Sportsbook/Trading teams with the Betfred promotional roadmap strategy for promotional campaigns.
Responsibilities
· To help with the creation, implementation, fulfilment, and analysis of all sports promotions.
· Play a pivotal role in reporting and conducting related analysis on sportsbook performance.
· Serve as a point of contact between key internal departments, ensuring accurate representation of Sportsbook across Betfred's digital channels and press campaigns.
· Represent Sportsbook in meetings across various departments.
· Work closely with CRM and Marketing as a point of sign-off for Sportsbook outbound communications, with emphasis being placed on the accurate and intuitive detailing of sports propositions to our customer base.
· Collaborate with representatives of other products to deliver cross-sell promotions to customers.
· Collaborate with the Digital Content team to ensure accurate presentation of sports markets and promotions on the website.
· Work closely with the Compliance department to create and maintain terms and conditions, ensuring adherence to UKGC/ASA & CAP regulations.
· Act as a point of contact between Sportsbook and Customer Services, resolving queries related to promotions, betting markets, or related products.
· Assist the team in conducting regular industry-wide competitor analysis on the Sportsbook landscape and make business cases for the introduction of new promotional or product concepts.
· Frequently presenting innovative new ideas to improve our Sportsbook offering.
· Assist with user acceptance testing (UAT) for Sharp Platform releases.
Skills & Experience
· Well varied sporting knowledge and a keen interest in sports betting.
· Confident in working with data, with experience using Google Sheets and Microsoft Office, particularly Excel.
· Demonstrate a proactive attitude towards continuous learning, staying abreast of evolving trends in the sports betting industry.
Benefits
Be Rewarded:
- Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
- Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
- Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
- Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you!
- Peace of Mind: Benefit from a death in service benefit, though we hope you'll never need it.
- Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.
Get Recognised:
- Celebrate Longevity: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers.
- Peer and Manager Acknowledgment: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers.
- Life's Milestones: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day.
Feel Valued:
- Always Accessible Healthcare: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule.
- Prioritise Mental Wellbeing: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources.
- Financial Wellbeing: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills.
- Savings Made Easy: Set up salary-based savings and earn a 5% boost through our savings scheme.
- Personalised Financial Guidance: Access one-on-one support from an independent Financial Coach.
- Comprehensive Assistance: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more.
- Holistic Wellbeing Tools: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App.
- Eye Care Benefits: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.