SSBT Product & Technical Support Co-ordinator

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We are seeking a dedicated SSBT Product & Technical support co-ordinator to join our department. This new role is designed to support our expanding commitments across both support and product functions, while fostering continuous improvement within the team. The addition of this role will enable our current team to grow and collaborate with the new co-ordinator on a daily basis, focusing on delivering long-term objectives.

• Support the seamless integration and functionality of SSBT (Self-Service Betting Terminal) systems.
• Analyse product performance and generate insights to guide strategic decisions.
• Collaborate with cross-functional teams to ensure product and operational alignment.
• Manage and regularly review the operational plan and related documentation to ensure alignment with line management requirements.
• Identify and implement opportunities for continuous improvement within the department.
• Provide day-to-day support to the team, fostering a collaborative and growth-oriented environment.
• Assist in the development and execution of long-term objectives for both support and product functions.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you’ll need to succeed



• Be 18+ and have the right to work in the UK.
• Strong analytical skills with experience in product analysis and operational support.
• Excellent communication and collaboration abilities.
• Proficiency in managing and reviewing operational plans and documentation.
• Demonstrated ability to drive continuous improvement initiatives.
• A passion for sports, betting and gaming is beneficial but not essential.
• An eagerness to learn, develop and flourish within the Betfred family.

This role is crucial in supporting the department’s growth and ensuring the delivery of strategic objectives.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.