The Betfred Group has grown to become a leading global betting and gaming business. From our humble beginnings in Salford in the sixties, we have always differentiated ourselves by offering real value and a great customer experience, the same qualities that are at the heart of our business today.

Today, Betfred is a well-known brand on the high street with 1,400 shops across the UK, along with a significant online presence through Betfred.com offering on-line sports betting, casino, and games. We’re one of the most active sponsors of sport in the UK, sponsoring a wide range of sports and tournaments under the famous red and blue banner. Our own unique, in-house TV channel, Betfred TV is streamed live each day to our shops across the UK from our studios in Media City.  


Our 1,400 shops are at the heart of our business and they all play a key part in their local community. As a retail colleague, you’ll play a pivotal role in making sure that our shops offer a warm and welcoming environment for customers to place bets, watch live sports and play gaming machines. 

Day-to-day, you’ll process customer’s bets, making sure they enjoy our products and services responsibly, help with their enquiries, ensure our shop standards are maintained and after a period of training, deputise for the Shop Manager. Being socially responsible is very important to us and a key part of your role will be to ensure that all our customers are betting within their means, and that our ‘Think 21’ policy is always followed.

Skills & Experience

You must be 18 or over to work in one of our betting shops. Whilst an interest in sports and betting is an advantage, no prior experience is needed as we provide a structured training programme to give you the support and confidence you need to flourish as an Assistant Sales Manager. We’ll also provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

So, if you are a great communicator, have a passion for delivering excellent customer service, and enjoy building credible relationships with colleagues and customers, we’d love to hear from you.


• Competitive hourly rates 

• Flexible hours

• Bonus opportunities

• Company pension scheme

• Employee discounts in most online and high street retailers 

• Additional holidays with service

• Recruitment Reward Scheme 

• Enhanced Maternity/Paternity Leave

Apply Now
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